Analyzing an Unconventional Success Story Chick-fil-A Fast Food Restaurants in the USA

The U.S. fast-food chain Chick-fil-A, Inc. has prospered financially and scored multiple rankings at or near the top of its industry by using unconventional management practices, including some that appear to be drawbacks. This paper attempts what previous academic research not: a thorough analysis Chick-fil-A’s practices policies, looking how they might function as “success factors” company turned apparent disadvantages into advantages. policies include an unusual approach franchising, limited menu, private ownership, absence global expansion, distinctive focus on customer service employee relations, explicitly Christian corporate culture. success, with business model does not fit mold other chains, makes promising subject for further anyone wishing study forms differentiation competitive advantage.